Client Comments
“Jackie Kuehl has worked with me on several projects, the most recent of which was conducting research and developing strategy for brand identification for a Chicago area chamber of commerce. She is extremely professional, hard working and insightful. Her presentation and personal skillls are exceptional and I can highly recommend her to work on marketing strategy projects for others.” -Dr. J. Steven Kelly, Co-Direct Kellstadt Marketing Center, DePaul University 

"Jackie acted as our Business Unit's Marketing Contact for six months while we were short of resources. She stepped right in, and not only managed an existing plan, but presented new ideas and new ways of accomplishing our objectives. She also constructed our Marketing Plan for the next year. I find Jackie to be a great value to our company. She approaches every project understanding the strategic objective first, then delivers a solid plan to accomplish the objective. She takes action with the end result always in mind. I look forward to working with her again". -Steve Flavin, VP of Business Development, The NPD Group 

“Jackie is a solid strategic thinker who takes the point of view of numerous perspectives for her work (client, industry, BU) and is both collaborative and persistent in her pursuits. Jackie keeps our goals of innovation and integration with PR top of mind. She has always and still does push to raise the bar with regard to marketing solutions in her campaigns…and builds on past learning’s and/or applies other good ideas she has come across.”

 “Her increasing mastery of marketing, her knowledge of her industries, and her desire to always improve has made her an asset to our company.”

“Jackie brings a positive, can-do attitude to her position.”

K^M has helped many organizations achieve their marketing goals and realize the power of effective marketing. Here are some examples:

Created differentiation messages and improved sales conversion rate for a training company's e-commerce site.
We improved the website navigation and improved the copy by taking a customer perspective versus a in-ward company perspective.

Increased ROI for a business service’s Search Engine marketing strategy.
Utilizing category management skills, we created a more strategic plan for their paid search campaigns and improved the conversion rates (remember, it’s not only the clicks that are important, but what happens after the click).

Established brands, corporate identity, PR  and Corporate Launch. 
Our results have uniquely differentiated our clients in their industries, many of which were lacking differentiation due to the over-use of the same key messages. Clients have completely embraced the new firms. We have a unique process and ability to get at the core of an organization's differentiation strategy to make them stand-out and drive future growth. Here are a few examples of new branding, new positioning,  and new websites we have orchestrated.  www.kroll-lawfirm.com, www.debonoconsulting.com, www.bytemanagers.com.

Created lead generation programs which created new standards for lead rates while supporting relationship marketing campaigns.
Most importantly, these programs were fully supported and embraced by the Sales Team. The lead generation programs produced qualified leads 50% greater than anticipated and established a pipeline of qualified new business targets ultimately delivering incremental revenue.

Acted as the Marketing Manager for a research company covering for a maternity leave. 
We ramped-up quickly, completed projects in process, and developed new programs by offering a fresh perspective on current marketing projects. Additionally, we helped the Business Unit leader re-think and re-organize current strategies leading to better internal alignment and more successful lead generation results.

Planned, developed and executed a research study for a Chicago chamber of commerce.
We formulated the study after a clear understanding of the information barriers preventing forward progress. The information revealed the needs and attitudes of area businesses and residents. This information is being used to develop a neighborhood branding and revitalization campaign.

Established the marketing and business development function for a growing, mid-size Marketing agency.
The President was not able to capitalize on opportunities due to the lack of another senior level executive. We helped the company through this critical growth phase by developing strategic plans, establishing internal processes, and win new business.

Corporate Identity and Branding: Created corporate identities and brands  for a number of businesses across various industries (financial services, technology, real estate, etc).  We established a solid differentiation strategy,  a new positioning platform and key messages. The results sharpened each firm's market position and catapulted them toward future growth. 

Trade-Show Branding Strategy Evaluation: Developed and executed a trade show branding and sponsorship plan to introduce a new business unit within a large corporation. The strategy and tactics created a huge presence at this technology conference and established recognition and credibility.