One of the most basic parts about marketing is understanding how a large group of people think in general. After getting that information, we can then analyze the data to make assumptions about the best way to target a certain market.
While this process seems easy enough, there are definitely some slow moving parts in the machine. Gathering data can be extremely time consuming and ineffective. One of the keys to optimizing your marketing approach is figuring out how to gather information. In this article, we’ve put together some ideas for helping streamline the data gathering process.
Improving Data Gathering
Find better resources
One tactic for getting better results in data gathering is getting your data from better resources. For example, conducting surveys as a large marketing think tank can sometimes be long and fruitless. Additionally, doing research like this can be quite expensive. Instead of grinding away in this manner, it might be better to use existing data from open polls. If the survey questions are not exactly how you would design them, you can always use inference to pinpoint a certain opinion or mood of a certain demographic.
Learning from the past
Another way to get better information for marketing is looking at how a certain population received a similar product or service in the past. In this way, you’ll be able to know how much traction that product has. What is more, you’ll find out what might need to be improved upon in regards to the past service or product.