Creating Regional Pull

When it comes to dealing with marketing online or in person, it is important to create regional relevance with the product. Oftentimes, people feel a strong connection between themselves, the products the buy, and where they live.

In this day and age, it is very important to support small businesses. It is the only way to fight large corporations. This is why many people tend to shop at local markets, even when they are more expensive.

If you are marketing a certain product, it is important to try to create that same kind of connection between the product and locale. This article will give you some tips that may help in manufacturing this kind of regional relevance. Remember, you can use these methods online too so you can become a lead generation specialist.

Marketing like a local

Use familiar terms

One useful tactic that you can employ is using terms that are regional or familiar. This helps create a sense of belonging and authenticity around the product. For example, I was once in Trinidad and Tobago where a fried chicken restaurant utilized the word “riddim.” This is a great way to make the product seem relatable because it phonetically spells out a Trinidadian accent. In addition, the concept of rhythm runs deep within the music and culture of the island nation, making the regional pull even stronger.

Notice regional trends

Another approach is to think about the things that are idiosyncratic of a city or region. For example, Los Angeles is well known for having bad traffic. There are many billboards around the city that market a certain product while making a reference to how bad the traffic is. This makes the product seem familiar and desirable.

This concept can really encompass anything. Maybe you can make a reference to the climate of the region, whether it is characteristically hot or cold. Use your imagination and have fun!

Food

There is a famous old adage that says, “A way to a man’s heart is through his stomach.” While this may or may not be directly true, it holds a lot of truths. Food is an equalizer in this world of inequality. Whether you are rich or poor, black or white, or male or female, you need to eat in order to live.

What, you may ask, does this have to do with marketing? Well, we could talk about marketing for food, of course, but that’s not what we are getting at here. We are talking about using food as a medium to relate to your potential customers. It is a way to gauge and capture a demographic that might be difficult to understand otherwise. This is why thinking about food from an anthropological standpoint is such an important tactic for marketing. Keep reading on to find out more information about cuisine in marketing.

Looks Good, Tastes Good

Local Dishes

Going off of one of our previous posts about knowing how to relate to a local or regional demographic, we’d like to dig a little deeper by exploring the nitty gritty of that notion. One of the things that you can try to pick up on locally is what the flavor of the food is like. It can say a lot about a group or a certain area. Also, more importantly, it is a secret weapon that you can use in advertising to relate to your demographic and reel them in. This strategy is most effective when it comes to knowing how to reach an audience. This is because most of the time, these small businesses are in the area they are trying to reach. In another sense, they are locals or even neighbors. Using local knowledge is the best way to gain ground when thinking about things from a marketing perspective.

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Gathering Data for Marketing

One of the most basic parts about marketing is understanding how a large group of people think in general. After getting that information, we can then analyze the data to make assumptions about the best way to target a certain market.

While this process seems easy enough, there are definitely some slow moving parts in the machine. Gathering data can be extremely time consuming and ineffective. One of the keys to optimizing your marketing approach is figuring out how to gather information. In this article, we’ve put together some ideas for helping streamline the data gathering process.

Improving Data Gathering

Find better resources

One tactic for getting better results in data gathering is getting your data from better resources. For example, conducting surveys as a large marketing think tank can sometimes be long and fruitless. Additionally, doing research like this can be quite expensive. Instead of grinding away in this manner, it might be better to use existing data from open polls. If the survey questions are not exactly how you would design them, you can always use inference to pinpoint a certain opinion or mood of a certain demographic.

Learning from the past

Another way to get better information for marketing is looking at how a certain population received a similar product or service in the past. In this way, you’ll be able to know how much traction that product has. What is more, you’ll find out what might need to be improved upon in regards to the past service or product.

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Finding Niche by Area

One thing that is difficult when it comes to marketing is knowing how to reach a certain area. Oftentimes the most successful marketing tactics have to deal with aligning with a certain demographic’s interests.

It’s important to find out what those interests are and how to address them. In this post, we are going to focus on some of the strategies that you can use to advertise like a local would. Keep reading on to find out more.

Location Tactics

Doing the ground recon

Probably the most important thing when it comes to getting a feel for the lay of the land is knowing what it is like to live there. It might be a good idea to hire a consultant who is based in your targeted area so that you can get a leg up on the competition.

For example, if you are trying to target parts of Los Angeles, then you’ll need to find someone who lives there to be able to capture the essence of being relatable. For example, your consultant might be able to inform you on noticeable patterns like the weather. However, the more specific you can get, the better. People want to be able to relate to advertisements in the deepest sense in order to get the products that they really need.

Continuing our Los Angeles example, if you are trying to market your radio station to people, your consultant could give you information on what it’s like to sit in traffic on a hot afternoon. If you take this information and turn it into great advertising, this can be an effective move.

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