There is a famous old adage that says, “A way to a man’s heart is through his stomach.” While this may or may not be directly true, it holds a lot of truths. Food is an equalizer in this world of inequality. Whether you are rich or poor, black or white, or male or female, you need to eat in order to live.
What, you may ask, does this have to do with marketing? Well, we could talk about marketing for food, of course, but that’s not what we are getting at here. We are talking about using food as a medium to relate to your potential customers. It is a way to gauge and capture a demographic that might be difficult to understand otherwise. This is why thinking about food from an anthropological standpoint is such an important tactic for marketing. Keep reading on to find out more information about cuisine in marketing.
Looks Good, Tastes Good
Going off of one of our previous posts about knowing how to relate to a local or regional demographic, we’d like to dig a little deeper by exploring the nitty gritty of that notion. One of the things that you can try to pick up on locally is what the flavor of the food is like. It can say a lot about a group or a certain area. Also, more importantly, it is a secret weapon that you can use in advertising to relate to your demographic and reel them in. This strategy is most effective when it comes to knowing how to reach an audience. This is because most of the time, these small businesses are in the area they are trying to reach. In another sense, they are locals or even neighbors. Using local knowledge is the best way to gain ground when thinking about things from a marketing perspective.